COMMUNITY BASED MARKETING

Refining the Sigma Marketing Team Strategy

The Sigma Marketing Team is not just a group of community members; it's the driving force behind the Wastebin NFT collection's visibility and engagement, especially on platforms where the crypto community thrives. With a dynamic and strategic approach to marketing, this team is pivotal to spreading the word and energizing the broader Solana ecosystem about the Wastebin project.

Focused Platform: Twitter as the Main Stage

• Twitter-Centric Campaigns: Recognizing Twitter's significance in the cryptocurrency and NFT communities, our marketing efforts are primarily focused on this platform. Twitter's fast-paced, viral nature makes it an ideal stage for promoting the Wastebin collection, enabling rapid dissemination of information and high engagement levels.

The Power of Collective Sharing

• Leveraging Memes and Copy-Pastas: At the core of our strategy is the collective sharing of memes and copy-pastas, crafted to capture the essence of the Wastebin collection. This approach not only encourages community participation but also taps into the cultural phenomena that resonate with our target audience, making our marketing efforts both relatable and shareable.

Team Dynamics and Limitations

• Capped Membership for Effectiveness: To ensure that our marketing efforts are cohesive and impactful, the Sigma Marketing Team will be limited to 100 members at any given time. This limitation fosters a more manageable and focused group, allowing for the strategic coordination of our campaigns.

Incentivizing Through Royalties

• Dynamic Royalty Distribution: Reflecting our commitment to rewarding the Sigma Marketing Team's contributions, we've implemented a dynamic royalty sharing model:

  • 80% of royalties in the first month post-mint,

  • Then reducing to 60%, 40%, and finally stabilizing at 20%.

  This tiered approach incentivizes early and active participation while sustaining long-term engagement within the team.

Merit-Based Ranks and Rewards

• Ranking System for Fair Distribution: Acknowledging the varying levels of contribution and effectiveness, the Sigma Marketing Team will feature a ranking system. Members' efforts and results will determine their ranks, influencing their share of the royalties. This merit-based system ensures that the most effective marketers—those whose efforts significantly boost visibility and engagement—are rewarded commensurately.

Conclusion

By assembling a dedicated Sigma Marketing Team, focusing our efforts on Twitter, and employing a strategy based on the collective sharing of engaging content, we're setting the stage for a highly effective community-driven marketing campaign. The introduction of a capped team size, dynamic royalty sharing, and a merit-based ranking system further underscores our commitment to rewarding active and impactful community participation. Through these strategies, we aim not just to market the Wastebin NFT collection but to foster a sense of ownership, pride, and collective achievement among our supporters.